This weekend, I chanced to see an
article on
babajob.com. If you've ever hired home help, you know how it works. You tell your neighbours, their staff, the security guys, watchman etc and they sort of spread the word. If you're lucky, someone shows up at your door, and if you're luckier still, they have good references and their track record alleviates the discomfort of hiring someone totally unknown. This is clunky at best.
Babajob brings that whole mechanism online, and very innovatively!. The best part of the brilliant model is that the job seekers don't need to be computer savvy - they just need to know someone who is!!. The "mentors" not only bring the job seekers and the jobs together, but they also bring in a dose of credibility to a job seeker. Also, the incentive structures are setup in such a way that everyone comes out ahead and it encourages use of the system. Model aside, the implementation is great too!. Maps & Mobile are used very effectively, and their search interface is awesome (can refine on many attributes such as gender, languages, religion, eating habits, locality etc). They launched recently and are in beta, but I already found a lot of good results when I tried out a search for drivers in my area (which is the boonies to an average banglorean).
A former Microsoft employee, Sean Blagsvedt joined hands with his stepfather (and former Microsoft colleague) Ira Weise to start babajob to "connect the yuppies of Bangalore with its wage laborers". The beta product is focussed on bangalore. Do check it out.
The obvious benefits of the internet - open, instant, scalable - are brought to bear beautifully on a problem a lot of people face everyday!. I'm overflowing with admiration for the founders of babajob - I think it is the best startup I've seen in many years.
While babajob caters to the job seekers at the bottom of the pyramid, what about those who want to be entrepreneurs?. I believe an opportunity exists to create a "babaloan" to help such aspiring folks with access to microfinance. For a fact, there are poor people paying loan sharks 5-10% interest PER MONTH on loans which are their only means to running their small business (which is their only means to basic survival).
Tags: babajob, bangalore, jobs for the poor, microfinance, social entrepreneur, urban poor